The top thing that comes to people’s minds when the word pension comes up is senior people. This, therefore, speaks to the need for the development of senior-friendly pension solutions.
The onset of the Covid 19 pandemic brought some critical restrictions on business and life in general. People were to maintain social distance. Naturally, most businesses evolved from the traditional walk-in mode of transaction to online. Even though online transactions were growing, a small group of people could have been left out of the revolution: the elderly.
According to research, only a meager 26% of persons aged 65 and older were confident about using smartphones. This, therefore, means that businesses may be losing out on a proportion of their older customer base. Therefore, there is a need for online platforms to find a way to accommodate them.
How to make Senior Friendly Pension Solutions
Design Optimization
Eye problems and deteriorating vision are common in old age. Therefore, visibility is an essential factor in developing senior-friendly pension solutions and all solutions in general. You can optimize the design for your online platforms by:
- Using larger, more visible fonts such as the sans serif font
- Using combinations of high contrast colors
- Reducing the number of website and application popups
- Using larger website buttons
- Neatly separating website sections
Setting clear calls to action
Just as they may find it hard to run as fast as they did when they were younger, older people sometimes have a problem focusing and thus, get distracted easily. Therefore, you need to set clear calls to action on whatever platform, website, social media, or app, so it is clear exactly how you want them to proceed.
Clear calls to action also encourage progress, so users don’t just leave when they encounter a challenge.
Provide ongoing support
While optimizing the design and setting clear CTAs helps, senior users may still need help or have questions. They may also need a more human touch to feel assured. This is why you need to provide easy access to support when needed. You can do this in one of two ways:
- Incorporating a chat feature in your website or app
- Clearly displaying a customer support number on your platform
How Systech makes FundMaster a senior-friendly pension solutions
Systech’s pension administration software solution FundMaster ticks all the boxes when it comes to senior-friendliness. The system is professionally crafted with the right balance of colors, fonts, and clear directions on how to progress. However, there is one exciting way FundMaster revolutionizes user-friendliness: using a selfie authentication feature!
The feature enables users to access their information simply with fewer prompts. Just take a selfie, and you’re good to go. Learn more about other interesting features of FundMaster here.
In Summary
The revolutionization of business online demonstrates a clear need for inclusivity. Regardless of age, all persons need to have a way of accessing the services they are looking for. You can easily do this by visually optimizing your platforms, encouraging progress and providing ongoing support. You can also include interesting, easy-to-use features such as the selfie authentication feature in FundMaster.